RTR stands for Real-Time Rendering, an advanced technology that transforms how jewelry is showcased online. It creates interactive 360° views of jewelry, allowing customers to rotate, zoom in, and examine every intricate detail—just like holding the jewelry in their hands.

Real-Time Rendering is a process where images, animations, or 3D visuals are dynamically generated and displayed instantly as customers interact with them. Unlike static, flat pictures or pre-made videos, AI-Based RTR calculates and displays visuals on the spot based on actions such as rotating a 3D model, zooming in, or changing colors or materials. For example, when a customer rotates a 3D model of a ring on their phone or computer, AI-Based RTR immediately calculates how the jewelry should look from that angle. This is powered by advanced algorithms.

Even for custom designs or pieces that haven’t been physically made yet, AI-Based RTR generates highly realistic visualizations. This capability not only builds shopper confidence but also makes the online shopping experience more interactive, seamless, and engaging.